FIFA World Cup 2026, Bridgerton, GTA 6 - plus Black Friday, holidays, and peak seasons: 2026 will be another packed marketing year where good timing often counts more than the next "genius" campaign claim.
With the Marketing Calendar 2026 from Reyo, you get all important external occasions bundled - so CRM, lifecycle, e-commerce, and content teams can set up campaigns that are more plannable, relevant, and performant.
Why a Marketing Calendar 2026 Delivers Direct Performance
Many teams plan their annual campaigns "from the inside out": launches, promos, newsletters, content.
What's often missing: the external context that massively influences open rates, CTR, conversion, and purchase readiness.
Typical effects you probably know:
- Holidays and major events shift attention (and thus your KPIs)
- Shopping peaks increase competitive pressure and CPMs
- Pop culture hype provides content hooks when you plan them in time
- Holidays create buying and communication patterns (very different depending on industry)
That's exactly what this calendar is made for: as an operational planning asset, not as "nice to have."
What's Included in the Marketing Calendar 2026
The calendar bundles (among others):
- Holidays (national & regional)
- School holidays by state (Germany)
- Shopping & sales phases (Winter Sale, Summer Sale, Singles' Day, Black Friday, Cyber Monday, Prime Day as peak period)
- Awareness & action days (e.g., Earth Day, Safer Internet Day)
- Pop culture & hype events (e.g., Bridgerton, One Piece Live-Action, Mandalorian & Grogu, GTA 6, Avengers)
You get it as:
- Google Sheets / Excel
- Calendar import (.ics) for Google Calendar, Apple Calendar & Outlook
Preview: Marketing Highlights 2026 - Month by Month
Here's a curated preview by month. The complete list contains significantly more dates, contexts, and time periods (including holidays by region).
January 2026 - "New Year Reset" Meets Pop Culture
- Veganuary & Dry January (01/01-01/31)
- Winter Sale (01/02-01/31)
- Bridgerton Season 4 Part 1 (01/29)
February 2026 - Love, Sports, Series Buzz
- Super Bowl (02/08)
- Valentine's Day (02/14)
- Bridgerton Season 4 Part 2 (02/26)
March 2026 - Awards + Daylight Saving + First Holidays
- International Women's Day (03/08)
- Oscar Ceremony (03/15)
- Daylight Saving Time begins (03/29)
April 2026 - Easter & Spring Triggers
- Easter (Good Friday 04/03, Easter Monday 04/06)
- Earth Day (04/22)
- April Fools Day (04/01)
May 2026 - Mother's Day, Marketing Events & Blockbuster Moment
- OMR Festival (05/05-05/06)
- Mother's Day (05/10)
- The Mandalorian & Grogu (Theater release, 05/20)
June 2026 - Pride & Start of FIFA World Cup
- Pride Month (06/01-06/30)
- FIFA World Cup 2026 (06/11-07/19)
- Summer holiday start (varies by region)
July 2026 - World Cup Finals + Summer Holidays + Sales
- Summer Sale (07/01) as shopping peak
- Summer holidays in many regions (ongoing)
August 2026 - Back-to-School + Gamescom
- Back-to-School Season (08/01-09/10)
- Gamescom (08/26-08/30)
September 2026 - Trade Show Month & Oktoberfest Start
- IFA Berlin (09/04-09/08)
- dmexco (09/23-09/24)
- Oktoberfest Munich (09/19-10/04)
October 2026 - Holidays, Fall Break, Halloween
- German Unity Day (10/03)
- Daylight Saving Time ends (10/25)
- Halloween (10/31) + Fall holidays
November 2026 - Shopping War + GTA 6 Attention Shift
- Singles' Day (11/11)
- GTA 6 Release (11/19)
- Black Friday (11/27) + Cyber Monday (11/30)
December 2026 - Charity + Shopping + Cinema Blockbuster
- Giving Tuesday (12/01)
- Green Monday (12/14)
- Avengers: Doomsday (12/16) + Christmas Sprint
How to Actually Use the Marketing Calendar 2026 Effectively
If you just "file away" the calendar, potential is left on the table. Here's how good teams get more out of it:
- Schedule big campaigns on peaks (and avoid conflicts)
- 4-6 weeks ahead: Connect content & creatives to external hooks (e.g., series launches, events)
- Weekly: Plan "reactive slots" (don't improvise)
- CRM/Lifecycle: Align automations with holidays, school breaks, shopping phases
- Promo timing: Synchronize incentives with real market peaks (instead of "random discounts")
Why Reyo Does This (And Why It's More Than a Calendar)
The calendar is a starting point: It makes external influences visible.
Reyo goes one step further and also makes competitor promotions, newsletter topics, and sending rhythms visible - directly in the campaign context. Not as a replacement for your tools, but as an intelligent layer on top, so timing & mechanics get better.
Free Download: Marketing Calendar 2026
If you want the complete version (including full list, time periods, holiday logic, and calendar import):
All important events, holidays & shopping peaks - as Google Sheets, PDF & calendar import. You'll receive the download link directly via email.