External Marketing Intelligence

    Turn Competitor Insightsinto winning CRM campaigns.

    Stop guessing on campaign planning. Reyo shows CRM teams what competitors are doing, what's happening in the market — and what to send next.

    EU hosting
    GDPR-compliant
    Live in under an hour
    app.reyo.ai

    Active Competitor Campaigns

    Live tracking

    Live
    ZalandoSale

    Winter Fashion Sale

    Dec 12 - 24

    -40%
    About YouPromo

    Cozy Season Styles

    Dec 14 - 21

    -30%
    H&MBenefit

    Free Shipping 50€+

    Dec 15 - 31

    Free Ship
    ASOSSale

    Party Outfits Drop

    Dec 10 - 20

    -25%
    4 active campaigns

    Current Week

    Week 51 · Dec 16 - 22

    8°C

    Cloudy

    Mon
    8°
    Tue
    12°
    Wed
    6°
    Thu
    2°
    Fri
    4°
    Sat
    7°
    Sun
    5°

    💡 Cold wave → Winter fashion campaigns

    Upcoming Events

    Next 30 days

    3days
    Cyber Monday
    11days
    Christmas
    17days
    New Year Sale

    Data ready for AI analysis

    Strategic Insights

    AI-powered analysis

    Caution

    AI analyzing...

    Campaign Proposal

    AI-generated

    1 of 3
    Priority: High

    Cozy Winter Styles

    Dec 16 - 23

    Email Marketing

    coldchristmaszalando

    Campaign Planner

    Board View

    Dec 2025
    Planned
    Promo

    Cozy Winter Styles

    Email Marketing

    Active
    Completed
    Synced with:
    Brevo
    Klaviyo
    Braze

    Some of our happy customers

    Kruut
    Sterntaler
    GenTea
    Q21
    Nexeye
    Eyes + More
    Hans Anders
    Direkt Optik
    Vinarte
    Kruut
    Sterntaler
    GenTea
    Q21
    Nexeye
    Eyes + More
    Hans Anders
    Direkt Optik
    Vinarte
    The reality in most marketing teams

    This is how marketing plans today. You too?

    Most decisions made on gut. No time for deep research. No connection between what competitors do and what you plan.

    Chaotic monitoring

    Newsletter and push screenshots as inspiration. Send times and discounts entered manually. No connection to your own planning.

    Trends spotted too late

    Black Friday already happened. But what's next? Which external factor drives performance now? By the time you know, it's often too late.

    Planning in Excel chaos

    One spreadsheet per channel. One PowerPoint per quarter. Nobody knows who does what when. No historical data to learn from.

    Lots of dashboards. Little decision.The market changes daily. Your planning doesn't.

    The core

    Other tools end at the data.Reyo starts there.

    We combine competitor data, trends, events and market context into concrete campaign recommendations — with timing, mechanics and discount level.

    🎯

    Concrete recommendations, not dashboards

    Reyo doesn't deliver charts for you to self-interpret. It delivers a clear call: what to launch, when, with which discount – and why.

    Timing that makes sense

    Reyo knows when the market is ready — and when you'd be sending against three competitors at once.

    🧠

    Reasoning, not black box

    Every recommendation comes with the why. Competitors, trends, data — all transparent.

    AI Campaign Intelligence

    Analyzing your market

    Live
    Competitor campaigns

    12 active campaigns found

    Weather forecast

    Rain this weekend → +23% indoor shopping

    Market trends

    Winter fashion trending +18%

    Upcoming events

    Black Friday in 12 days

    Past performance

    Last campaign: +34% conversion

    AI recommendations

    3 campaign proposals ready

    Analyzing...

    Processing market data

    Closed Loop

    We analyze your CRM campaigns.And your competitors'.

    With the same AI depth. In the same tool. At a glance.

    ⏱️

    When you're colliding with competitors on timing

    🔄

    Which promos run in parallel and cannibalize each other

    🎨

    Where you deviate in mechanics and tone — and whether that's good or bad

    📡

    Which channels your competitors miss and you should use

    Optional: Connect your internal performance data via interface or export — for recommendations grounded in your actual campaign performance.

    New in 2026

    Know what's coming,before it comes.

    Reyo's AI sees your competitors' next campaign — weeks before it goes live.

    In 2 weeks
    Zalando
    87%
    Sale probability

    Expected: -30% on winter collection

    In 3 weeks
    About You
    72%
    Promo probability

    Expected: -25% on premium brands

    In 4 weeks
    Otto
    94%
    Newsletter probability

    Topic: Cyber Monday lead-up

    You plan proactively. Not reactively.

    What sets Reyo apart

    Deeper in tracking.Serious on legal.

    Four points that distinguish Reyo from other tools.

    Newsletter deep analysis

    We extract more than subject lines. Discounts, mechanics, themes, tone, targeting hypotheses — from every single newsletter.

    Push notifications included

    The only CRM channel no one else tracks. We do — since day one. Plus Meta Ads, promotions and other channels of your competitors.

    Legally vetted

    Lawyer-reviewed. We respect copyright, show original sources instead of screenshots, and document every data use transparently.

    EU hosting, GDPR-compliant

    Data in Germany. Setup in under an hour. No US-cloud compliance risks.

    Easy to get started

    Three steps to smarter campaign planning

    Reyo is a web app — no installation, no IT setup.

    1
    👁️

    Choose competitors

    Tell us which competitors and role models you want to track. Historical data is available immediately.

    2
    🎯

    Set your channels

    Pick your marketing channels. We collect and structure everything — no manual data entry.

    3
    📅

    Get going

    Receive AI recommendations, plan campaigns with your team, export to your tools when you're ready.

    Works with your tools

    Standalone by default. Integrations when you need them.

    Email tools

    KlaviyoBrevoBrazeMaileonMailchimpHubSpot

    Project tools

    AsanaTrelloJiraMondayClickUp
    What marketing teams say about Reyo

    Voices from the market.

    "REYO transformed how we approach campaign planning. The competitive insights save us at least 6 hours a week, and the AI recommendations have helped us launch campaigns with much more confidence."

    José

    CEO · Vinarte Enoteca (Migros Group)

    "Planning is genuinely simple and intuitive, so the whole team can work with it. What's especially helpful is that we get ideas and signals in time — when the best moment for our campaigns actually is."

    Mona

    Head of Online Marketing · Sterntaler GmbH

    "What helps us most: we finally see clearly which themes and campaigns other players in the market run — saves us a lot of research time. We immediately spot which occasions or industry trends fit our communication."

    Kai

    CEO · Q21 GmbH

    5/5 stars
    on OMR Reviews
    🏆
    Award winner
    Brandenburg Innovation Prize (BraIn)
    🇩🇪
    BMWE-funded
    EXIST Founder Grant
    ⚖️
    Legal-approved
    Lawyer-reviewed

    Supported by

    Federal Ministry for Economic Affairs and Energy
    Co-funded by the European Union
    EXIST – From Science to Business
    Reaktor Wildau
    Reaktor Berlin
    medianet berlinbrandenburg e.V.
    Reyo Newsletter

    Market intelligence in your inbox.

    Stay informed about what is happening in e-commerce, which competitor campaigns stand out, and which trends matter right now.

    • Best-practice promotions & newsletters in the market
    • Seasonal peaks, events & marketing opportunities
    • Trends and patterns behind successful campaigns

    You can unsubscribe at any time via the link in our newsletter.

    We use Brevo as our marketing platform.

    Ready to plan smarterthan your competition?

    Book a 30-minute demo and see in a live session what Reyo can do for your team specifically.